Little known "fact": The video for Sure was a saving-face measure after C4 said no to the pilot for a Take That sitcom. It would've given AbFab a run for its money, what with Robbie playing an M & S & S & M queen (Is Mark his Master?), Mark trying to keep the lads from going to court over child endangerment, Gary coming up with cute little melodies, and Jason & Howard doing...something.
Again with the video having nothing to do with the lyrics in the song. In fact the theme here is how often can we see Mark Owen's bare torso and Robbie Williams look alternatively petrified and deliriously happy. At least we're spared Gary Barlow dancing...for the most part.
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