Tourism Australia debuted the new Baz Luhrmann ad campaign today.
My impression: It looks sharp and interesting--and if there is going to be a storyline attached it, all the better--but, it also looks like they are marketing Australia like it's a perfume.
As for the film Australia, it'll go down gangbusters in Asia, lukewarm in the US, and Europe is hard to call.
Nonetheless, a wise tie-in.
2 comments:
i'm so disgusted with all the product placement in that movie. i mean, even the title is "australia!"
;-)
The Australian tourism office have kicked off a new and very fresh looking walkabout campaign which markets Australia as the antidote to the stresses and strains of modern day life.
-------------------
Tanyaa
Promoter
Post a Comment