Japan Zone throws some interesting numbers around about how much Tsuyoshi Kusanagi's late night "let's get crunk" all-nude review is going to cost in terms of lost revenue.
As of Thursday night:
¥50 million = US $513, 985 (approx.) The cost of getting Tsuyoshi alone to promote your product. Also the cost of a SMAP music tie-in.
¥120 million = US $1.234 million (approx.) The cost of getting all of SMAP to promote your product.
¥420 million = US $4.316 million (approx.) The estimate of how much Johnny's will lose with Tsuyoshi going into media exile. (Not including promotional materials.)
¥500 million = US $5.136million (approx.) The estimate of how much Johnny's will lose with Tsuyoshi going into media exile. (Including promotional materials.)
¥5 billion = US$51.36 million (approx.) The estimate of how much Johnny's will have to pay all those companies who wanted to use Tsuyoshi and SMAP.
Yet, I reckon that ¥5 billion could possibly be recouped by the first magazine that gets Tsuyoshi's inevitable mea culpa interview, add on a possible extra ¥100 million if he makes a real serious "confession" during it. (Ex.: "I was secretly in love with Shingo Katori, but he didn't feel the same way.")
1 comment:
and despite all the money lost (or, more accurately, never to be earned), the world will not come to an end because tsuyoshi kusanagi went on a naked druken spree.
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