I'm beginning to like Nine, the culture over there is very reminescent of NBC but cocky instead of oblivious.
Their most recent promise: their new youth channel will get double the amount of viewers of ONE (which is anything but first) by the end of the year.
Now this might seem like an easy feat, but if ONE is far from a success in the almost bulletproof sports format, how does Nine plan to get any angle on the very fickle youth market?
A mix of CW staples, reruns from HBO's most recent golden age (understand this is a country where swear words, nudity, and images of serious drug use air on free-to-air, so there's not much to be shocking with), and a jargon-filled excuse about fragmentation and how we'll have to read ratings differently because shows "will be monetised four different times."
My interpretation: He's praying for industry amnesia by year's end.
1 comment:
if the goal is to boost the youth demographic of your network, i can understand the attempt to import material from cw. but i'm not sure that hbo's programming will do the trick. it might, but it's riskier than cw content.
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